Privacy Policy

Effective 7/18/2025

Thank you for visiting Optimal Therapy (“we,” “our,” or “us”). Your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect the information you provide when you visit our website or engage with our services.

Communications

SMS opt-in and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliate for marketing purposes.

If you consent to receive SMS from Optimal Therapy, you agree to receive text, email, and/or phone messages regarding appointment reminders, confirmations, surveys, and other communications specific to your or your child’s care from us. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit https://optimalptlv.com/privacy-policy/ to see our privacy policy and terms and conditions.

Authorization: You certify that you are authorized: (a) to enroll the designated mobile phone number in the Reminders and Alerts Service (b) to incur any mobile message or data charges that may be incurred by participating in the SMS/MMS Alerts Service (c) to enroll the designated email address in the Reminders and Alert Service and (d) to enroll the designated phone number(s) in the Reminders and Alert Service.

Data and Messaging Rates May Apply: We do not charge a fee for this Service; however, depending on your plan, your mobile carrier may charge you for each message we send you or that you send us. Some messages may contain links to secure documents, accessing these documents may incur data charges. It is your responsibility to know whether your carrier will charge you data and/or messaging fees. We assume no responsibility for charges incurred by you while using the Service.

What We Will Send You: You are expressly consenting to receive text, email, and/or phone messages regarding appointment reminders, confirmations, surveys, and other communications specific to your or your child’s care.

Frequency of Messages: The frequency of messages we send will vary based on your enrollment and acceptance of different Reminder and Alert offerings. You will typically receive messages when we have information for you about your appointments or other healthcare information.

What We Expect Back From You: You must respond to an appointment text reminder to either confirm or cancel/reschedule the appointment. We do require 24hrs advance notice of any changes needed for appointments.

Contact Information Changes: In the event you change your mobile phone number, email address, or home phone number, you should notify us immediately by calling, or come to the office to complete a change form.

Message Privacy: You understand the text messages we send may be seen by anyone with access to your mobile phone or carrier account. Accordingly, you should take steps to safeguard your phone and your text messages if you want them to remain private.

Stop Messages: You may opt out of text alerts at any time. To stop receiving text alerts, reply STOP. After you submit a request to unsubscribe, you will receive one final text alert from our clinic confirming that you will no longer receive text alerts. No additional text alerts will be sent unless you re-activate your enrollment.

Re-activating your Enrollment: To re-activate messaging you must inform us, once we have re-activated your account you must text START to 273-71 to complete the re-activation.

Delivery Not Guaranteed: The Service may not be available in all areas at all times. The Service may not work in the event of product, software, coverage, or other changes made by your wireless carrier or changes you make to your mobile device. We are not responsible for incomplete, lost, late, or misdirected messages, including (but not limited to) undelivered messages resulting from any form of filtering by your mobile carrier or service provider or otherwise.

Wireless Emergency Alerts Disclaimer: Alerts sent via SMS may not be delivered to you if your phone is not in range of a transmission site, or if sufficient network capacity is not available at a particular time. Even within a coverage area, factors beyond the control of your wireless carrier may interfere with message delivery, including the customer’s equipment, terrain, proximity to buildings, foliage, and weather. You acknowledge that urgent alerts may not be timely received and that your wireless carrier does not guarantee that alerts will be delivered.

Automatic Dialing: We may use an automatic dialing system to deliver text messages to you. By your use of the Service, you give your consent to us to use an automatic dialing system to deliver messages to the telephone or cell phone number that you have provided to transmit these text messages.


We reserve the right to modify these Reminders and Alerts Terms, or any part thereof, or add or remove terms at any time, and such modifications, additions or deletions will be effective immediately upon posting. Your receipt of texts after such posting shall be deemed to constitute acceptance by you of such modifications, additions or deletions.

Terms and Conditions

By using the website or services of Optimal Therapy, you agree to these Terms of Service. This includes your consent to receive communications related to appointments, services, and updates via phone, email, and SMS/text messages to the contact information you provide. Message and data rates may apply. Message frequency may vary based on your activity and interaction with our services. Message HELP for help. You may opt out of SMS communication at any time by replying “STOP.” All website content is for general informational purposes only and does not constitute medical advice; always consult a licensed provider for evaluation and treatment. Unauthorized use or reproduction of website materials is prohibited. You agree not to use the website for unlawful purposes or submit false or misleading information. We make no warranties as to the accuracy or availability of our content and disclaim liability for any damages related to your use of the site. Your use of this site is also subject to our Privacy Policy and complies with HIPAA and applicable Nevada laws. We may update these terms at any time without notice. Continued use of our website or services confirms your acceptance of the most current terms. For questions, contact us at info@optimalptlv.com or (702) 564-6712.

What personal data we collect and why we collect it

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, insurance information, and any information submitted through our contact forms.
  • Health Information: If you fill out forms related to physical therapy services, we may collect protected health information (PHI) in accordance with HIPAA regulations.
  • Technical Data: IP address, browser type, operating system, referral URLs, and other usage data collected automatically through cookies and analytics tools.

We may use your information to:

  • Respond to inquiries or appointment requests
  • Provide and coordinate physical therapy services
  • Improve our website and user experience
  • Comply with legal or regulatory obligations

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

We use cookies and third-party analytics tools (e.g., Google Analytics) to understand website traffic and user behavior. You can adjust your browser settings to disable cookies if you prefer.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We are not responsible for the privacy practices or content of those sites.

Who we share your data with

We do not sell, trade, or rent your personal information. We may share your information with:

  • Authorized personnel involved in your care
  • Third-party service providers (e.g., website hosting, analytics) under confidentiality agreements
  • Law enforcement or government agencies when required by law

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

We may store or process your data using secure servers or third-party service providers located in the United States. Your data may be accessed or processed by trusted vendors for purposes such as website hosting, analytics, communication tools, and data storage. All third parties handling your information are required to adhere to strict data protection standards and are bound by confidentiality agreements.

We do not transfer your data internationally unless it is essential for providing services to you, and in such cases, we ensure that the transfer complies with applicable privacy laws and protections.

How we protect your data

We take reasonable steps to protect your personal and health information using industry-standard safeguards such as encryption, firewalls, and secure servers.

What data breach procedures we have in place

In the event of a data breach involving your personal or health information, we will:

  • Identify and contain the breach immediately
  • Notify affected individuals as soon as reasonably possible, and no later than 60 days as required by HIPAA
  • Inform the U.S. Department of Health & Human Services (HHS) where applicable
  • Document the incident and implement corrective actions to prevent future breaches

You will receive written notification via mail or email if your data has been compromised in a manner that could pose a risk to your privacy or security.

Industry regulatory disclosure requirements

Optimal Therapy complies with all applicable healthcare regulations, including:

  • HIPAA (Health Insurance Portability and Accountability Act): We protect your protected health information (PHI) in accordance with HIPAA rules and notify you in case of any breaches as required.
  • State Privacy Laws: We adhere to relevant state-specific privacy laws concerning medical records, including access and consent provisions.
  • Medicare/Medicaid Compliance: If applicable, we comply with federal healthcare program regulations related to patient privacy and documentation.

Changes to This Policy

We may revise this Privacy Policy from time to time. All updates will be posted on this page with the updated effective date.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Optimal Therapy
3840 W Ann Rd Ste 101B
North Las Vegas, NV 89031

Email: info@optimalptlv.com
Phone: (702) 564-6712

Request an Appointment
We do our best to respond to appointment requests as soon as possible, but some responses can take up to 24 business hours .
For same-day appointments, please call our scheduling team at (702) 564-6712.
Let us know your preference and we will do our best to accommodate.

Give Us a Call:

If you want to skip the wait, you can reach our scheduling team Monday through Friday from 9am – 5pm.